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1-2 of 2
Keywords: Marketing mix
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Journal Articles
Direct Marketing: An International Journal (2008) 2 (4): 248–249.
Published: 17 October 2008
...Adrian Palmer Akin Arikan . Multichannel Marketing: Metrics and Methods for On and Offline Success . Sybex , 2008 . © Emerald Group Publishing Limited 2008 --> Direct marketing Internet marketing Marketing mix Integrated marketing sounds fine in theory...
Journal Articles
E‐tail constraints and tradeoffs
Available to Purchase
Direct Marketing: An International Journal (2008) 2 (3): 129–143.
Published: 22 August 2008
... Marketing mix Retail atmosphere is a function of the physical store setting, which is largely determined by cost of real estate and the various physical objects required to create different sounds, aromas, colors and lighting. Online constraints tend to be related to the screen resolution...
