... and decision-making occur (Peltier et al., 2026 ; Wang, 2023). Social media marketing Critical theory Personalization Social networks Direct marketing Data privacy Interactivity Consumer behavior Internet Online consumer behavior Information technology Marketing psychology Human...

... Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Ethics Brand personality Business intelligence Consumer behavior internet Marketing ethics Marketing psychology Personalization Funding: The authors received no specific funding for this work...

... Limited 2020 Emerald Publishing Limited Licensed re-use rights only Internet marketing Social media marketing Online branding Branding Consumer loyalty Marketing psychology Consumer-based brand equity An extensive review of the literature uncovered many consumer factors that may...

... Online marketing Online advertising E-commerce Customer analytics Customer data management Marketing information systems Retailing Virtual communities Analytics Marketing psychology Online retailing Computer-mediated environments Erik Ernesto Vazquez can be contacted...

... relationships together. Marketing research Consumer psychology Consumer behavior Marketing strategy Marketing education Marketing psychology Researchers have not fully explored the extent to which the trust phenomenon influences consumer transactions. To utilize this phenomenon, business...