...-use rights only Customer value Younger internet users Marketing information systems Older internet users Word-of-mouth marketing Decision making the Holon Institute of Technology, Israel Funding: This research was supported by an internal research fund of the Holon...

... computing Older Internet users Virtual agents One of the earliest studies to demonstrate the persona effect of interface agents summarized this effect as follows: “the presence of a life-like character in an interactive learning environment – even one that is not expressive – can have a strong...