... evidence-based guidance for aligning PM with specific product categories in visual merchandising and social media marketing. Byung Kyu Kim can be contacted at: kyukim@yonsei.ac.kr All authors contributed equally. Prior typologies classify fashion products for retail and research purposes...

... Limited 2025 Emerald Publishing Limited Licensed re-use rights only Advertising Quantitative research Viral marketing High technology marketing Visual merchandising Extending the assumption above, if a viewer’s sense of presence and mental imagery depend on information vividness...

... complexity. Thus, it was predicted that, in an online shopping context, an inverted-U shaped relationship results between the overall visual complexity of a webpage and responses toward that webpage. Online advertising Online consumer behavior Banner ads Online retailing Visual merchandising...

... Banner ads Visual merchandising Banner blindness Recognition Visual saliency Banner-page congruity Internet marketing is increasingly valued with the recent proliferation of e-commerce (Aljukhadar et al., 2020 ; Lim and Childs, 2020). Businesses striving for an “online-offline...

... Qualitative research Customer value Social networking sites Visual merchandising Web applications play a significant role in the life of consumers, shaping the knowledge they acquire and directing the decisions they make. They allow people to create, share and acquire knowledge in multiple...