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1-5 of 5
Keywords: Visual merchandising
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Journal Articles
Journal of Research in Interactive Marketing 1–15.
Published: 11 March 2026
... evidence-based guidance for aligning PM with specific product categories in visual merchandising and social media marketing. Byung Kyu Kim can be contacted at: kyukim@yonsei.ac.kr All authors contributed equally. 30 11 2024 28 06 2025 13 11 2025 23 01 2026 23 01...
Includes: Supplementary data
Journal Articles
Journal of Research in Interactive Marketing (2026) 20 (2): 182–198.
Published: 07 May 2025
... Limited 2025 Emerald Publishing Limited Licensed re-use rights only Advertising Quantitative research Viral marketing High technology marketing Visual merchandising In response to these calls, this study used eye-tracking to examine how visual backgrounds in VR and 2D automotive ads...
Journal Articles
Journal of Research in Interactive Marketing (2021) 15 (4): 804–821.
Published: 02 July 2021
... at: hjim@umn.edu 08 10 2020 10 03 2021 21 04 2021 17 05 2021 20 05 2021 21 05 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Online advertising Online consumer behavior Banner ads Online retailing Visual...
Journal Articles
Journal of Research in Interactive Marketing (2021) 15 (2): 223–242.
Published: 09 April 2021
... only Advertising creativity Banner ads Visual merchandising Banner blindness Recognition Visual saliency Banner-page congruity Internet marketing is increasingly valued with the recent proliferation of e-commerce (Aljukhadar et al., 2020 ; Lim and Childs, 2020...
Journal Articles
Journal of Research in Interactive Marketing (2020) 14 (3): 285–303.
Published: 03 September 2020
... 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Social media marketing Online consumer behavior Qualitative research Customer value Social networking sites Visual merchandising Web applications play a significant role...
