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Purpose
The purpose of this paper is to reflect upon 13 years of the Journal of Research in Marketing and Entrepreneurship and developments in the field over that period.
Design/methodology/approach
The authors reflect upon the past and future of the marketing and entrepreneurship discipline.
Findings
There is an abundance of important research questions to fuel faculty and PhD student research for years to come.
Originality/value
This paper has value as a reflective piece which goes on to pose research questions of the future.
© Emerald Group Publishing Limited
2011
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