Skip to Main Content
Article navigation
Volume 6, Issue 4
1 April 1992
Journal of Services Marketing Cover Image for Volume 6, Issue 4
Research Article| April 01 1992

Conveying Service Quality Through Advertising Available to Purchase

Ellen Day
Ellen Day
Ph.D., Indiana University) is an associate professor of marketing at The University of Georgia
Search for other works by this author on:
This Site
PubMed
Google Scholar
Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2054-1651
Print ISSN: 0887-6045
© MCB UP Limited
1992
Journal of Services Marketing (1992) 6 (4): 53–61.
https://doi.org/10.1108/08876049210037159

Reports on a study attempting to understand whether, and how,service providers try to communicate quality of their services via advertising. Finds that few quality cues are present in magazine advertising for services. Offers examples and suggestions for the effective conveying of quality through advertising messages.

Keywords:
Advertising, Perceptions, Service quality
This content is only available via PDF.
© MCB UP Limited
1992
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.
Pay-Per-View Access
$39.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
1,497 Views
31 Crossref
View Metrics
Value facilitation practices in micro and small enterprises: empirical evidence from the tourism industry
“The widows of Cornershop”: organizational legitimacy and customer experience in the transition to Uber Eats
Customer incivility, surface acting, burnout and well-being in gen Z hairdressers
Erratum: Unpacking task–technology fit: how hotel booking mobile applications’ agility and resilience strengthen trust and stickiness

Suggested Reading

The perceived service quality concept – a mistake?
Managing Service Quality: An International Journal (June,2001)
The measurement of service quality: a new P‐C‐P attributes model
International Journal of Quality & Reliability Management (April,1997)
Service quality in the Australian advertising industry: a methodological study
Journal of Services Marketing (June,1997)
Company Study: Quality for Value‐added Perceptions and Bottom‐line Results
Journal of Services Marketing (April,1992)
Survey timing and consumer perceptions of service quality: an overview of empirical evidence
Managing Service Quality: An International Journal (June,2001)

Related Chapters

Efficiency as a Domain of Health Care Systems: A Phenomenographic Approach
Annual Review of Health Care Management: Strategy and Policy Perspectives on Reforming Health Systems
Authenticity in Portugal’s Interior Rural Areas
Authenticity & Tourism: Materialities, Perceptions, Experiences
Perceptions of the Farming Sector on Disruptive Frugal Technological Innovation in Angola
Disruptive Frugal Digital Innovation in Africa

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
CrossRef (31)
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal