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Volume 1, Issue 2
1 February 1987
Journal of Services Marketing Cover Image for Volume 1, Issue 2
Review Article| February 01 1987

THE PARETO PRINCIPLE: ITS USE AND ABUSE Available to Purchase

Robert Sanders
Robert Sanders
Marketing Communications Manager for Rogers Corporation for the last 15 years. Mr. Sanders currently is treasurer and member of the board of the Connecticut University Technical Industrial Park.
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2054-1651
Print ISSN: 0887-6045
© MCB UP Limited
1987
Journal of Services Marketing (1987) 1 (2): 37–40.
https://doi.org/10.1108/eb024706

Vilfredo Pareto was a late nineteenth‐century economist/sociologist who first noted and reported his observation that about 80 percent of wealth was concentrated in about 20 percent of a population. This is the basis for what we now call the Pareto Principle.

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© MCB UP Limited
1987
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