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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008199. When citing the article, please cite: Joseph V. Anderson, (1987), “POWER MARKETING: ITS PAST, PRESENT, AND FUTURE”, Journal of Consumer Marketing, Vol. 4 Iss: 3, pp. 5 - 13.
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© MCB UP Limited
1987
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