Issues

Special Issue: Cultural perspectives on services marketing. Guest Editor: Michel Laroche

Modeling consumer satisfaction and word‐of‐mouth: restaurant patronage in Korea

Barry J. Babin; Yong‐Ki Lee; Eun‐Ju Kim; Mitch Griffin
View articletitled, Modeling consumer satisfaction and word‐of‐mouth: restaurant patronage in Korea
Open the PDF for in another window
Add to Citation Manager for Modeling consumer satisfaction and word‐of‐mouth: restaurant patronage in Korea

The service quality dimensions and patient satisfaction relationships in South Korea: comparisons across gender, age and types of service

Kui‐Son Choi; Hanjoon Lee; Chankon Kim; Sunhee Lee
View articletitled, The service quality dimensions and patient satisfaction relationships in South Korea: comparisons across gender, age and types of service
Open the PDF for in another window
Add to Citation Manager for The service quality dimensions and patient satisfaction relationships in South Korea: comparisons across gender, age and types of service

Does Hispanic‐targeted advertising work for services?

Ivonne M. Torres; Elten Briggs
View articletitled, Does Hispanic‐targeted advertising work for services?
Open the PDF for in another window
Add to Citation Manager for Does Hispanic‐targeted advertising work for services?

Incorporating service quality into consumer mall shopping decision making: a comparison between English and French Canadian consumers

Michel Laroche; Lefa Teng; Richard Michon; Jean‐Charles Chebat
View articletitled, Incorporating service quality into consumer mall shopping decision making: a comparison between English and French Canadian consumers
Open the PDF for in another window
Add to Citation Manager for Incorporating service quality into consumer mall shopping decision making: a comparison between English and French Canadian consumers

Individualistic orientation and consumer susceptibility to interpersonal influence

Mehdi Mourali; Michel Laroche; Frank Pons
View articletitled, Individualistic orientation and consumer susceptibility to interpersonal influence
Open the PDF for in another window
Add to Citation Manager for Individualistic orientation and consumer susceptibility to interpersonal influence

An empirical assessment of comparative approaches to service quality measurement

Avinandan Mukherjee; Prithwiraj Nath
View articletitled, An empirical assessment of comparative approaches to service quality measurement
Open the PDF for in another window
Add to Citation Manager for An empirical assessment of comparative approaches to service quality measurement