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Alan J. Greco
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Journal Articles
Profiling Early Triers of Service Innovations: A Look at Interactive Home Video Ordering Services
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (1991) 5 (3): 19–26.
Published: 01 March 1991
Journal Articles
Developing Marketing Decision Support Systems Development for Service Companies
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (1990) 4 (1): 21–30.
Published: 01 January 1990
Journal Articles
REPRESENTATION OF THE ELDERLY IN ADVERTISING: CRISIS OR INCONSEQUENCE?
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (1988) 2 (3): 27–34.
Published: 01 March 1988
