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Journal Articles

Drivers of user engagement in eWoM communication

Alexander Rossmann, Kumar Rakesh Ranjan, Praveen Sugathan

Journal of Services Marketing (2016) 30 (5): 541–553.

https://doi.org/10.1108/JSM-01-2015-0013

Published: 08 August 2016

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Journal Articles

A narrative review and meta-analysis of service interaction quality: new research directions and implications

Kumar Rakesh Ranjan, Praveen Sugathan, Alexander Rossmann

Journal of Services Marketing (2015) 29 (1): 3–14.

https://doi.org/10.1108/JSM-01-2014-0029

Published: 09 February 2015

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