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Insights into the Indian call centre industry: can internal marketing help tackle high employee turnover?

Pawan S. Budhwar, Arup Varma, Neeru Malhotra, Avinandan Mukherjee

Journal of Services Marketing (2009) 23 (5): 351–362.

https://doi.org/10.1108/08876040910973459

Published: 31 July 2009

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