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Journal Articles

Effects of exit barriers on word of mouth activities

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Birgit Leisen Pollack
Journal: Journal of Services Marketing
Journal of Services Marketing (2017) 31 (6): 512–526.
https://doi.org/10.1108/JSM-01-2016-0024
Published: 18 October 2017
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Journal Articles

Nomological validity of the Net Promoter Index question

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Birgit Leisen Pollack, Aliosha Alexandrov
Journal: Journal of Services Marketing
Journal of Services Marketing (2013) 27 (2): 118–129.
https://doi.org/10.1108/08876041311309243
Published: 24 May 2013
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Journal Articles

Linking the hierarchical service quality model to customer satisfaction and loyalty

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Birgit Leisen Pollack
Journal: Journal of Services Marketing
Journal of Services Marketing (2009) 23 (1): 42–50.
https://doi.org/10.1108/08876040910933084
Published: 20 February 2009
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Journal Articles

The effects of organizational culture and market orientation on the effectiveness of strategic marketing alliances

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Birgit Leisen, Bryan Lilly, Robert D. Winsor
Journal: Journal of Services Marketing
Journal of Services Marketing (2002) 16 (3): 201–222.
https://doi.org/10.1108/08876040210427209
Published: 01 June 2002
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Journal Articles

Image segmentation: the case of a tourism destination

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Birgit Leisen
Journal: Journal of Services Marketing
Journal of Services Marketing (2001) 15 (1): 49–66.
https://doi.org/10.1108/08876040110381517
Published: 01 February 2001
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