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Cheryl J. Frohlich
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Journal Articles

Developing a Balanced Information System: Establishing Strategic Superiority for Service Organizations

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C. Bruce Kavan, Cheryl J. Frohlich, A. Coskun Samli
Journal: Journal of Services Marketing
Journal of Services Marketing (1994) 8 (1): 4–13.
https://doi.org/10.1108/08876049410053249
Published: 01 March 1994
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Journal Articles

Service: the Competitive Edge in Banking

Available to Purchase
A. Coskun, Cheryl J. Frohlich
Journal: Journal of Services Marketing
Journal of Services Marketing (1992) 6 (1): 15–22.
https://doi.org/10.1108/08876049210035700
Published: 01 January 1992
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