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Diego Monferrer Tirado
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Journal Articles

Co-creating customer experiences in service ecosystems: a study in a tourist destination

Open Access
Diego Monferrer Tirado, Miguel Angel Moliner Tena, Marta Estrada
Journal: Journal of Services Marketing
Journal of Services Marketing (2024) 38 (10): 1–16.
https://doi.org/10.1108/JSM-09-2023-0334
Published: 30 January 2024
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Journal Articles

Consequences of customer engagement and customer self-brand connection

Available to Purchase
Miguel Ángel Moliner, Diego Monferrer-Tirado, Marta Estrada-Guillén
Journal: Journal of Services Marketing
Journal of Services Marketing (2018) 32 (4): 387–399.
https://doi.org/10.1108/JSM-08-2016-0320
Published: 08 February 2018
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