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Journal Articles

From relationship marketing to total relationship marketing and beyond

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Evert Gummesson
Journal: Journal of Services Marketing
Journal of Services Marketing (2017) 31 (1): 16–19.
https://doi.org/10.1108/JSM-11-2016-0398
Published: 13 February 2017
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Journal Articles

Relationship marketing and a new economy: it’s time for de‐programming

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Evert Gummesson
Journal: Journal of Services Marketing
Journal of Services Marketing (2002) 16 (7): 585–589.
https://doi.org/10.1108/08876040210447315
Published: 01 December 2002
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Journal Articles

LIP SERVICE ‐ A NEGLECTED AREA IN SERVICES MARKETING

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Evert Gummesson
Journal: Journal of Services Marketing
Journal of Services Marketing (1987) 1 (1): 19–23.
https://doi.org/10.1108/eb059585
Published: 01 January 1987
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