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Journal Articles

The Need for Corporate Advertising in the Financial Services Industry: a Case Study Illustration

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F.G. Crane
Journal: Journal of Services Marketing
Journal of Services Marketing (1990) 4 (2): 31–37.
https://doi.org/10.1108/EUM0000000002509
Published: 01 February 1990
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Journal Articles

THE IDENTIFICATION OF EVALUATIVE CRITERIA AND CUES USED IN SELECTING SERVICES

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F.G. Crane, T.K. Clarke
Journal: Journal of Services Marketing
Journal of Services Marketing (1988) 2 (2): 53–59.
https://doi.org/10.1108/eb024725
Published: 01 February 1988
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