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Journal Articles

Customer relationship investment and relationship strength: evidence from insurance industry in China

Guicheng Shi, Huimei Bu, Yuan Ping, Matthew Tingchi Liu, Yonggui Wang

Journal of Services Marketing (2016) 30 (2): 201–211.

https://doi.org/10.1108/JSM-03-2014-0088

Published: 11 April 2016

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Journal Articles

The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference

Matthew Tingchi Liu, Ipkin Anthony Wong, Guicheng Shi, Rongwei Chu, James L. Brock

Journal of Services Marketing (2014) 28 (3): 181–194.

https://doi.org/10.1108/JSM-09-2012-0171

Published: 06 May 2014

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