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Journal Articles

The evolution of brand personality: an application of online travel agencies

Journal of Services Marketing (2016) 30 (5): 529–540.

https://doi.org/10.1108/JSM-05-2015-0188

Published: 08 August 2016

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Journal Articles

Exploring key antecedents of purchase intentions within different services

Hong-Youl Ha, Raphaël K. Akamavi, Phillip J. Kitchen, Swinder Janda

Journal of Services Marketing (2014) 28 (7): 595–606.

https://doi.org/10.1108/JSM-01-2013-0025

Published: 07 October 2014

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Journal Articles

An empirical test of a proposed customer satisfaction model in e‐services

Hong‐Youl Ha, Swinder Janda

Journal of Services Marketing (2008) 22 (5): 399–408.

https://doi.org/10.1108/08876040810889166

Published: 01 August 2008

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