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Jasmin Bergeron
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Journal Articles
Comparing the direct, indirect and comparative effects of salespersons’ client and product knowledge in the financial services industry
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (9): 1254–1265.
Published: 28 October 2025
Journal Articles
How intangibility affects perceived risk: the moderating role of knowledge and involvement
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2003) 17 (2): 122–140.
Published: 01 April 2003
