Skip to Main Content
Kenneth E. Clow
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Accountants' attitudes toward advertising: a longitudinal study

Kenneth E. Clow, Robert E. Stevens, C. William McConkey, David L. Loudon
Journal: Journal of Services Marketing
Journal of Services Marketing (2009) 23 (2): 124–131.
https://doi.org/10.1108/08876040910946387
Published: 24 April 2009
View article titled, Accountants' attitudes toward advertising: a longitudinal study
Open the PDF for Accountants' attitudes toward advertising: a longitudinal study in another window
Add to Citation Manager for Accountants' attitudes toward advertising: a longitudinal study
Journal Articles

The relationship of the visual element of an advertisement to service quality expectations and source credibility

Kenneth E. Clow, Karen E. James, Kristine E. Kranenburg, Christine T. Berry
Journal: Journal of Services Marketing
Journal of Services Marketing (2006) 20 (6): 404–411.
https://doi.org/10.1108/08876040610691293
Published: 01 October 2006
View article titled, The relationship of the visual element of an advertisement to service quality expectations and source credibility
Open the PDF for The relationship of the visual element of an advertisement to service quality expectations and source credibility in another window
Add to Citation Manager for The relationship of the visual element of an advertisement to service quality expectations and source credibility
Journal Articles

The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry

Judith A. Garretson, Kenneth E. Clow
Journal: Journal of Services Marketing
Journal of Services Marketing (1999) 13 (1): 59–72.
https://doi.org/10.1108/08876049910256122
Published: 01 February 1999
View article titled, The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry
Open the PDF for The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry in another window
Add to Citation Manager for The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry
Journal Articles

The antecedents of consumer expectations of services: an empirical study across four industries

Kenneth E. Clow, David L. Kurtz, John Ozment, Beng Soo Ong
Journal: Journal of Services Marketing
Journal of Services Marketing (1997) 11 (4): 230–248.
https://doi.org/10.1108/08876049710171704
Published: 01 August 1997
View article titled, The antecedents of consumer expectations of services: an empirical study across four industries
Open the PDF for The antecedents of consumer expectations of services: an empirical study across four industries in another window
Add to Citation Manager for The antecedents of consumer expectations of services: an empirical study across four industries
Journal Articles

The importance of service quality determinants in advertising a professional service: an exploratory study

Kenneth E. Clow, Carolyn Tripp, James T. Kenny
Journal: Journal of Services Marketing
Journal of Services Marketing (1996) 10 (2): 57–72.
https://doi.org/10.1108/08876049610114267
Published: 01 April 1996
View article titled, The importance of service quality determinants in advertising a professional service: an exploratory study
Open the PDF for The importance of service quality determinants in advertising a professional service: an exploratory study in another window
Add to Citation Manager for The importance of service quality determinants in advertising a professional service: an exploratory study
Journal Articles

Managing consumer expectations of low‐margin, high‐volume services

Kenneth E. Clow, John L. Beisel
Journal: Journal of Services Marketing
Journal of Services Marketing (1995) 9 (1): 33–46.
https://doi.org/10.1108/08876049510079871
Published: 01 March 1995
View article titled, Managing consumer expectations of low‐margin, high‐volume services
Open the PDF for Managing consumer expectations of low‐margin, high‐volume services in another window
Add to Citation Manager for Managing consumer expectations of low‐margin, high‐volume services
Journal Articles

Increasing Job Satisfaction of Service Personnel

Jerry D. Rogers, Kenneth E. Clow, Toby J. Kash
Journal: Journal of Services Marketing
Journal of Services Marketing (1994) 8 (1): 14–26.
https://doi.org/10.1108/08876049410053267
Published: 01 March 1994
View article titled, Increasing Job Satisfaction of Service Personnel
Open the PDF for Increasing Job Satisfaction of Service Personnel in another window
Add to Citation Manager for Increasing Job Satisfaction of Service Personnel
Journal Articles

Building a competitive advantage for service firms:measurement of consumer expectations of service quality

Kenneth E. Clow, Douglas W. Vorhies
Journal: Journal of Services Marketing
Journal of Services Marketing (1993) 7 (1): 22–32.
https://doi.org/10.1108/08876049310026079
Published: 01 January 1993
View article titled, Building a competitive advantage for service firms:measurement of consumer expectations of service quality
Open the PDF for Building a competitive advantage for service firms:measurement of consumer expectations of service quality in another window
Add to Citation Manager for Building a competitive advantage for service firms:measurement of consumer expectations of service quality
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal