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Journal Articles

Accountants' attitudes toward advertising: a longitudinal study

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Kenneth E. Clow, Robert E. Stevens, C. William McConkey, David L. Loudon
Journal: Journal of Services Marketing
Journal of Services Marketing (2009) 23 (2): 124–131.
https://doi.org/10.1108/08876040910946387
Published: 24 April 2009
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Journal Articles

The relationship of the visual element of an advertisement to service quality expectations and source credibility

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Kenneth E. Clow, Karen E. James, Kristine E. Kranenburg, Christine T. Berry
Journal: Journal of Services Marketing
Journal of Services Marketing (2006) 20 (6): 404–411.
https://doi.org/10.1108/08876040610691293
Published: 01 October 2006
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Journal Articles

The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry

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Judith A. Garretson, Kenneth E. Clow
Journal: Journal of Services Marketing
Journal of Services Marketing (1999) 13 (1): 59–72.
https://doi.org/10.1108/08876049910256122
Published: 01 February 1999
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Journal Articles

The antecedents of consumer expectations of services: an empirical study across four industries

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Kenneth E. Clow, David L. Kurtz, John Ozment, Beng Soo Ong
Journal: Journal of Services Marketing
Journal of Services Marketing (1997) 11 (4): 230–248.
https://doi.org/10.1108/08876049710171704
Published: 01 August 1997
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Journal Articles

The importance of service quality determinants in advertising a professional service: an exploratory study

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Kenneth E. Clow, Carolyn Tripp, James T. Kenny
Journal: Journal of Services Marketing
Journal of Services Marketing (1996) 10 (2): 57–72.
https://doi.org/10.1108/08876049610114267
Published: 01 April 1996
View article titled, The importance of service quality determinants in advertising a professional service: an exploratory study
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Journal Articles

Managing consumer expectations of low‐margin, high‐volume services

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Kenneth E. Clow, John L. Beisel
Journal: Journal of Services Marketing
Journal of Services Marketing (1995) 9 (1): 33–46.
https://doi.org/10.1108/08876049510079871
Published: 01 March 1995
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Journal Articles

Increasing Job Satisfaction of Service Personnel

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Jerry D. Rogers, Kenneth E. Clow, Toby J. Kash
Journal: Journal of Services Marketing
Journal of Services Marketing (1994) 8 (1): 14–26.
https://doi.org/10.1108/08876049410053267
Published: 01 March 1994
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Journal Articles

Building a competitive advantage for service firms:measurement of consumer expectations of service quality

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Kenneth E. Clow, Douglas W. Vorhies
Journal: Journal of Services Marketing
Journal of Services Marketing (1993) 7 (1): 22–32.
https://doi.org/10.1108/08876049310026079
Published: 01 January 1993
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