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Kevin M. McNeilly
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Journal Articles
I love my accountants – they're wonderful: understanding customer delight in the professional services arena
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2006) 20 (3): 152–159.
Published: 01 April 2006
Journal Articles
Marketing: is it still “just advertising”? The experiences of accounting firms as a guide for other professional service firms
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2003) 17 (7): 713–729.
Published: 01 December 2003
