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Journal Articles

Pre‐purchase decision‐making for a complex service: retirement planning

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Catherine Rickwood, Lesley White
Journal: Journal of Services Marketing
Journal of Services Marketing (2009) 23 (3): 145–153.
https://doi.org/10.1108/08876040910955152
Published: 22 May 2009
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Journal Articles

Customer orientations and usage of financial distribution channels

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Jennifer Thornton, Lesley White
Journal: Journal of Services Marketing
Journal of Services Marketing (2001) 15 (3): 168–185.
https://doi.org/10.1108/08876040110392461
Published: 01 June 2001
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