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Journal Articles

The impact of outcome, competency and affect on service referral

Madeline Johnson, George M. Zinkhan, Gail S. Ayala

Journal of Services Marketing (1998) 12 (5): 397–415.

https://doi.org/10.1108/08876049810235432

Published: 01 October 1998

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Journal Articles

Differences Between Product and Services Television Commercials

George M. Zinkhan, Madeline Johnson, F. Christian Zinkhan

Journal of Services Marketing (1992) 6 (3): 59–66.

https://doi.org/10.1108/08876049210035944

Published: 01 March 1992

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Journal Articles

Emotional Responses to a Professional Service Encounter

Madeline Johnson, George M. Zinkhan

Journal of Services Marketing (1991) 5 (2): 5–16.

https://doi.org/10.1108/08876049110035503

Published: 01 February 1991

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