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Melanie Randle
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Journal Articles

Defining and explicating value re-creation to solve marketplace problems for consumers with vulnerabilities

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Nadia Zainuddin, Julia Robinson, Jennifer Algie, Melanie Randle
Journal: Journal of Services Marketing
Journal of Services Marketing (2021) 35 (6): 807–820.
https://doi.org/10.1108/JSM-07-2020-0316
Published: 12 July 2021
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Journal Articles

Value creation and destruction in the marketisation of human services

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Melanie Randle, Nadia Zainuddin
Journal: Journal of Services Marketing
Journal of Services Marketing (2022) 36 (3): 326–339.
https://doi.org/10.1108/JSM-10-2019-0424
Published: 09 December 2020
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