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Michael J. Dorsch
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Journal Articles
Bridging the academia-practitioner divide: the case of “service theater”
Available to PurchaseAidan Daly, Steve Baron, Michael J. Dorsch, Raymond P. Fisk, Stephen J. Grove, Kim Harris, Richard Harris
Journal:
Journal of Services Marketing
Journal of Services Marketing (2014) 28 (7): 580–594.
Published: 07 October 2014
Journal Articles
Addressing services’ intangibility through integrated marketing communication: an exploratory study
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2002) 16 (5): 393–411.
Published: 01 September 2002
Journal Articles
Consumer intentions to use a service category
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2000) 14 (2): 92–117.
Published: 01 April 2000
