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Journal Articles

Customer response to service encounter linguistics

Mohammadali Zolfagharian, Fuad Hasan, Pramod Iyer

Journal of Services Marketing (2018) 32 (5): 530–546.

https://doi.org/10.1108/JSM-06-2017-0209

Published: 10 August 2018

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Journal Articles

Employee, branch, and brand switching: the role of linguistic choice, use and adaptation

Mohammadali Zolfagharian, Fuad Hasan, Pramod Iyer

Journal of Services Marketing (2017) 31 (4-5): 452–470.

https://doi.org/10.1108/JSM-05-2016-0203

Published: 10 July 2017

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Journal Articles

Consumer participation in online product recommendation services: augmenting the technology acceptance model

Xiaojing Sheng, Mohammadali Zolfagharian

Journal of Services Marketing (2014) 28 (6): 460–470.

https://doi.org/10.1108/JSM-04-2013-0098

Published: 02 September 2014

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Journal Articles

Do consumers discern innovations in service elements?

Mohammadali Zolfagharian, Audhesh Paswan

Journal of Services Marketing (2008) 22 (5): 338–352.

https://doi.org/10.1108/08876040810889111

Published: 01 August 2008

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