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Journal Articles

From servicescape to transformative sexscape: embracing sexual well-being in service research

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Nanouk Verhulst, Anu Helkkula, Eric Arnould, Caro Ceyssens
Journal: Journal of Services Marketing
Journal of Services Marketing (2026) 40 (1): 64–74.
https://doi.org/10.1108/JSM-08-2025-0542
Published: 01 January 2026
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Journal Articles

The use of implicit measures in service research: Why, how, when and what is the way forward?

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Nanouk Verhulst, Hendrik Slabbinck, Kim Willems, Malaika Brengman
Journal: Journal of Services Marketing
Journal of Services Marketing (2025) 39 (1): 4–19.
https://doi.org/10.1108/JSM-10-2023-0401
Published: 15 April 2024
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Journal Articles

Viewpoint: using neuroscience tools in service research

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Nanouk Verhulst, Iris Vermeir, Hendrik Slabbinck
Journal: Journal of Services Marketing
Journal of Services Marketing (2021) 35 (2): 248–260.
https://doi.org/10.1108/JSM-09-2019-0336
Published: 06 August 2020
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Journal Articles

Boosting service performance by dark chocolate seduction

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Nanouk Verhulst, Hendrik Slabbinck, Iris Vermeir
Journal: Journal of Services Marketing
Journal of Services Marketing (2019) 33 (5): 576–588.
https://doi.org/10.1108/JSM-01-2019-0026
Published: 28 August 2019
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