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Journal Articles

On‐screen characters: their design and influence on consumer trust

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J.T. Luo, Peter McGoldrick, Susan Beatty, Kathleen A. Keeling
Journal: Journal of Services Marketing
Journal of Services Marketing (2006) 20 (2): 112–124.
https://doi.org/10.1108/08876040610657048
Published: 01 February 2006
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