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Journal Articles

Wellbeing implications of BoP marketing: a service ecosystem approach

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Yupal Shukla, Ramendra Singh, Prabhat Dwivedi, Ravi Chatterjee
Journal: Journal of Services Marketing
Journal of Services Marketing (2023) 37 (7): 883–894.
https://doi.org/10.1108/JSM-03-2022-0105
Published: 16 May 2023
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