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Journal Articles

Searching for information in marketspace: does the form ‐ product or service ‐ matter?

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Meera Venkatraman, Ruby Roy Dholakia
Journal: Journal of Services Marketing
Journal of Services Marketing (1997) 11 (5): 303–316.
https://doi.org/10.1108/08876049710175999
Published: 01 October 1997
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Journal Articles

Marketing services that compete with goods

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Ruby Roy Dholakia, Meera Venkatraman
Journal: Journal of Services Marketing
Journal of Services Marketing (1993) 7 (2): 16–23.
https://doi.org/10.1108/08876049310038373
Published: 01 February 1993
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