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Journal Articles

Viewpoint: from Star Trek to “Service Trek”: these are the voyages of the service community

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Martin Wetzels, Ruud Wetzels, Dhruv Grewal
Journal: Journal of Services Marketing
Journal of Services Marketing (2025) 39 (2): 69–75.
https://doi.org/10.1108/JSM-07-2024-0355
Published: 14 January 2025
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Journal Articles

Service experience lies in the eye of the beholder: contextualizing extant literature toward integrating eye-tracking in service research

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Ruud Wetzels, Martin Wetzels, Jos G.A.M. Lemmink, Dhruv Grewal, Volker Kuppelwieser
Journal: Journal of Services Marketing
Journal of Services Marketing (2024) 38 (9): 1117–1131.
https://doi.org/10.1108/JSM-06-2024-0299
Published: 04 November 2024
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