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Susan E. Myrden
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Journal Articles

Services under new management: the myth of a fresh start

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Tim Jones, Susan E. Myrden, Peter Dacin
Journal: Journal of Services Marketing
Journal of Services Marketing (2020) 34 (4): 529–548.
https://doi.org/10.1108/JSM-03-2019-0141
Published: 01 May 2020
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Journal Articles

Leading to customer loyalty: a daily test of the service-profit chain

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Susan E. Myrden, E. Kevin Kelloway
Journal: Journal of Services Marketing
Journal of Services Marketing (2015) 29 (6-7): 585–598.
https://doi.org/10.1108/JSM-01-2015-0058
Published: 14 September 2015
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