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Tore Strandvik
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (9): 41–56.
Published: 24 May 2022
Journal Articles
Viewpoint: applying pragmatism to stimulate service research and practice – a European perspective
Open Access
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (4): 467–475.
Published: 19 April 2022
Journal Articles
Customer-dominant logic: foundations and implications
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (6-7): 472–484.
Published: 14 September 2015
