... by users' unwillingness to accept and use available systems. This research aims to use the concept of Reasoned Action Theory to further examine consumer attitudes toward service innovation and its antecedents. Design/methodology/approach By focus group discussion and literature review, a conceptual...

... ; Stanwick and Stanwick, 1998). CSR initiatives can positively affect consumer attitudes towards a firm and its offerings, which reflect the core competency of the company (Bhattacharya and Sen, 2003 ; Folks and Kamins, 1999). However, mixed findings have been reported in respect of this relationship (e.g...

... of success. This research aims to focus on the examination of factors that influence consumer attitudes toward, and adoption of, self‐service technologies (SSTs). Design/methodology/approach A conceptual model of the adoption process for SSTs is developed and tested across three different technologies...

... research to identify the underlying e‐store choice dimensions of shoppers. In addition, results of multiple regression analysis show that merchandise and interactivity Web attributes are predictors of consumers' attitude toward online shopping. Implications for e‐store managers and future research are also...

...Debra Grace; Aron O'Cass The impact of the service experience on consumers' feelings, satisfaction and service brand attitudes are of vital importance to service marketers. In an attempt to understand how consumers evaluate service performances this study seeks to explore the dimensions...