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Journal Articles

Senior citizens’ perspective on the value offerings of third place via customer to customer (C-2-C) engagement

Journal of Services Marketing (2018) 32 (2): 175–194.

https://doi.org/10.1108/JSM-08-2014-0269

Published: 25 October 2017

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Journal Articles

Achieving service quality through service innovation exploration – exploitation: the critical role of employee empowerment and slack resources

Phyra Sok, Aron O'Cass

Journal of Services Marketing (2015) 29 (2): 137–149.

https://doi.org/10.1108/JSM-03-2014-0085

Published: 13 April 2015

View article titled, Achieving service quality through service innovation exploration – exploitation: the critical role of employee empowerment and slack resources

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Journal Articles

Empowering senior citizens via third places: research driven model development of seniors' empowerment and social engagement in social places

Kanika Meshram, Aron O'Cass

Journal of Services Marketing (2013) 27 (2): 141–154.

https://doi.org/10.1108/08876041311309261

Published: 24 May 2013

View article titled, Empowering senior citizens via third places: research driven model development of seniors' empowerment and social engagement in social places

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Journal Articles

An empirical assessment of consumers' evaluations of web site service quality: conceptualizing and testing a formative model

Aron O'Cass, Jamie Carlson

Journal of Services Marketing (2012) 26 (6): 419–434.

https://doi.org/10.1108/08876041211257909

Published: 07 September 2012

View article titled, An empirical assessment of consumers' evaluations of web site service quality: conceptualizing and testing a formative model

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Journal Articles

Re‐examining the effect of service recovery: the moderating role of brand equity

Min‐Hsin Huang

Journal of Services Marketing (2011) 25 (7): 509–516.

https://doi.org/10.1108/08876041111173633

Published: 11 October 2011

View article titled, Re‐examining the effect of service recovery: the moderating role of brand equity

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Journal Articles

Achieving customer satisfaction in services firms via branding capability and customer empowerment

Aron O'Cass, Liem Viet Ngo

Journal of Services Marketing (2011) 25 (7): 489–496.

https://doi.org/10.1108/08876041111173615

Published: 11 October 2011

View article titled, Achieving customer satisfaction in services firms via branding capability and customer empowerment

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Journal Articles

Understanding service firms brand value creation: a multilevel perspective including the overarching role of service brand marketing capability

Phyra Sok, Aron O'Cass

Journal of Services Marketing (2011) 25 (7): 528–539.

https://doi.org/10.1108/08876041111173651

Published: 11 October 2011

View article titled, Understanding service firms brand value creation: a multilevel perspective including the overarching role of service brand marketing capability

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Journal Articles

The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation

Tobias Schlager, Mareike Bodderas, Peter Maas, Joël Luc Cachelin

Journal of Services Marketing (2011) 25 (7): 497–508.

https://doi.org/10.1108/08876041111173624

Published: 11 October 2011

View article titled, The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation

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Journal Articles

How brand innovativeness and quality impact attitude toward new service line extensions: the moderating role of consumer involvement

Jean Boisvert, Nick J. Ashill

Journal of Services Marketing (2011) 25 (7): 517–527.

https://doi.org/10.1108/08876041111173642

Published: 11 October 2011

View article titled, How brand innovativeness and quality impact attitude toward new service line extensions: the moderating role of consumer involvement

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Journal Articles

The influence of culture and market orientation on services brands: insights from Irish banking and retail firms

Elaine Wallace, Leslie de Chernatony

Journal of Services Marketing (2011) 25 (7): 475–488.

https://doi.org/10.1108/08876041111173552

Published: 11 October 2011

View article titled, The influence of culture and market orientation on services brands: insights from Irish banking and retail firms

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Journal Articles

Service with personality: a note on generalizing personality across services contexts

Nathalie Spielmann, Barry J. Babin

Journal of Services Marketing (2011) 25 (7): 467–474.

https://doi.org/10.1108/08876041111173543

Published: 11 October 2011

View article titled, Service with personality: a note on generalizing personality across services contexts

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Journal Articles

Exploring the relationships between e‐service quality, satisfaction, attitudes and behaviours in content‐driven e‐service web sites

Jamie Carlson, Aron O'Cass

Journal of Services Marketing (2010) 24 (2): 112–127.

https://doi.org/10.1108/08876041011031091

Published: 27 April 2010

View article titled, Exploring the relationships between e‐service quality, satisfaction, attitudes and behaviours in content‐driven e‐service web sites

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Journal Articles

Examining service experiences and post‐consumption evaluations

Debra Grace, Aron O'Cass

Journal of Services Marketing (2004) 18 (6): 450–461.

https://doi.org/10.1108/08876040410557230

Published: 01 October 2004

View article titled, Examining service experiences and post‐consumption evaluations

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Journal Articles

An exploratory perspective of service brand associations

Aron O’Cass, Debra Grace

Journal of Services Marketing (2003) 17 (5): 452–475.

https://doi.org/10.1108/08876040310486267

Published: 01 September 2003

View article titled, An exploratory perspective of service brand associations

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Journal Articles

Attributions of service switching: a study of consumers’ and providers’ perceptions of child‐care service delivery

Debra Grace, Aron O’Cass

Journal of Services Marketing (2001) 15 (4): 300–321.

https://doi.org/10.1108/EUM0000000005508

Published: 01 July 2001

View article titled, Attributions of service switching: a study of consumers’ and providers’ perceptions of child‐care service delivery

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Senior citizens’ perspective on the value offerings of third place via customer to customer (C-2-C) engagement

Achieving service quality through service innovation exploration – exploitation: the critical role of employee empowerment and slack resources

Empowering senior citizens via third places: research driven model development of seniors' empowerment and social engagement in social places

An empirical assessment of consumers' evaluations of web site service quality: conceptualizing and testing a formative model

Re‐examining the effect of service recovery: the moderating role of brand equity

Achieving customer satisfaction in services firms via branding capability and customer empowerment

Understanding service firms brand value creation: a multilevel perspective including the overarching role of service brand marketing capability

The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation

How brand innovativeness and quality impact attitude toward new service line extensions: the moderating role of consumer involvement

The influence of culture and market orientation on services brands: insights from Irish banking and retail firms

Service with personality: a note on generalizing personality across services contexts

Exploring the relationships between e‐service quality, satisfaction, attitudes and behaviours in content‐driven e‐service web sites

Examining service experiences and post‐consumption evaluations

An exploratory perspective of service brand associations

Attributions of service switching: a study of consumers’ and providers’ perceptions of child‐care service delivery

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