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Journal Articles

A transformative service research perspective on caste-based discrimination in microcredit lending in India

Kanika Meshram, Rohan Venkatraman

Journal of Services Marketing (2022) 36 (7): 964–976.

https://doi.org/10.1108/JSM-09-2021-0362

Published: 29 June 2022

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Journal Articles

Senior citizens’ perspective on the value offerings of third place via customer to customer (C-2-C) engagement

Kanika Meshram, Aron O’Cass

Journal of Services Marketing (2018) 32 (2): 175–194.

https://doi.org/10.1108/JSM-08-2014-0269

Published: 25 October 2017

View article titled, Senior citizens’ perspective on the value offerings of third place via customer to customer (C-2-C) engagement

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Journal Articles

Empowering senior citizens via third places: research driven model development of seniors' empowerment and social engagement in social places

Kanika Meshram, Aron O'Cass

Journal of Services Marketing (2013) 27 (2): 141–154.

https://doi.org/10.1108/08876041311309261

Published: 24 May 2013

View article titled, Empowering senior citizens via third places: research driven model development of seniors' empowerment and social engagement in social places

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