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Journal Articles
Journal of Services Marketing (2009) 23 (5): 279–288.
Published: 31 July 2009
... to reduce this gap called estimation error. Design/methodology/approach A field experiment was conducted with a corporation's call center. Findings The findings were: the higher the estimation error of callers, the less satisfied they are; music increases estimation error, unless callers can choose...
Journal Articles
Journal of Services Marketing (2009) 23 (5): 301–317.
Published: 31 July 2009
...Avinandan Mukherjee; Neeru Malhotra; Olukemi O. Sawyerr; Shanthi Srinivas; Sijun Wang Purpose The challenge of attracting and retaining high performing call center employees is significant. Research in general has shown a link between personality factors and job performance. This study aims...
Journal Articles
Journal of Services Marketing (2009) 23 (5): 318–325.
Published: 31 July 2009
... Qualitative interviews, over the telephone and in person, were conducted with call center employees located in India. Findings The findings reveal various types of strategic deception occurring in call centers. Discoveries imply that companies are training their employees to deceive consumers in order...
Journal Articles
Journal of Services Marketing (2009) 23 (5): 289–300.
Published: 31 July 2009
... research exploring the influence of offshore outsourcing of call center services on service quality perceptions, customer satisfaction, customer complaint behavior and repeat purchase intentions. Most of the existing research on offshore outsourcing is focused in the management and human resources...
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Journal Articles
Journal of Services Marketing (2009) 23 (3): 134–144.
Published: 22 May 2009
... on valuing human interaction in technology‐enabled service encounters. Suzanne C. Makarem can be contacted at: suzannem@temple.edu © Emerald Group Publishing Limited 2009 Self‐service Customer satisfaction Call centres An executive summary for managers and executive readers can...
Journal Articles
Journal Articles
Journal of Services Marketing (2004) 18 (3): 224–234.
Published: 01 May 2004
... a wholly owned call center outsource these activities to independent call centers. However, managers are generally hesitant to outsource their communication management tasks to call centers which also service their competitors, fearing leakage of sensitive information. Independent call centers can counter...
Journal Articles
Journal of Services Marketing (2004) 18 (1): 60–78.
Published: 01 January 2004
... to establish whether customers expected (predicted) low levels of service from a call center, how this level compared to the minimum level they considered adequate, and whether the perceived customer orientation of the call center was related to service quality expectations. Data were collected in Australia...

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