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Keywords: Caribbean
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Journal Articles
Community care as a strength-based strategy to mitigate vulnerabilities: an empirical study in Latin America and the Caribbean
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (6): 695–709.
Published: 19 May 2025
... that can complement organizational initiatives aimed at enhancing the well-being of vulnerable communities. Design/methodology/approach This paper explores five native communities in Latin America and the Caribbean through an eight-month study. Semistructured interviews and focus groups were conducted...
