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Keywords: Cluster analysis
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Journal Articles
Journal of Services Marketing (2022) 36 (1): 14–28.
Published: 23 December 2021
... 2021 09 11 2021 10 11 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Perceived risk Emotions Adaptation Desire Intention Professional services Surveys Cluster analysis Risk Structural equation modeling Customer...
Journal Articles
Journal Articles
Journal of Services Marketing (2021) 35 (4): 535–552.
Published: 05 February 2021
...). Co-creation Social media Cluster analysis Value co-creation Impression management Conspicuous donation behavior Donor typology The study contributes to the literature investigating individuals’ motivations to connect with charities through social media and suggests value co-created...
Journal Articles
Journal of Services Marketing (2013) 27 (6): 472–484.
Published: 09 September 2013
... centers Third places Social support Multidimensional Scale of Perceived Social Support QLQ-C30 Quality of life Commercial friendships Cluster analysis Although people living with cancer often obtain social support from family, friends, and co-workers, many often turn to the commercial (e.g...
Journal Articles
Journal of Services Marketing (2013) 27 (5): 347–360.
Published: 02 August 2013
... – The research identifies five basic motivations and two shopping motivations influencing adolescent online usage and shopping. Next, a cluster analysis is conducted using the motivations developed and is used to identify segments of adolescent internet users and shoppers, which are subsequently described...
Journal Articles
Journal of Services Marketing (1991) 5 (2): 23–32.
Published: 01 February 1991
... and evaluation of services by comparing functionally dissimilar services. Analyses data from a consumer survey on attitudes to 16different household and personal services. Uses cluster analysis of these services, showing two dimensions, Service Locus and Service Instigation. Examines the relative importance...

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