... (ACAMs). Empirically, the study uses survey data. The ACAM approach relies on core tenets of complexity theory to go deeper into measuring specific cases willing and (separately) unwilling-to-pay-more for online shopping/delivery services. Findings The null hypothesis significance testing...

... and tacit knowledge is referred to as pragmatic wisdom (Gummesson, 2017a). There are different perceptions of relationship marketing (RM) – and there should be as it is dealing with extremely complex and composite phenomena. Research in marketing tends to take shortcuts and overgeneralize...