... of this licence may be seen at Link to the terms of the CC BY 4.0 licence. Culture Value co-creation Corporate image Structural equation modeling Social media Conserjería de Economía, Conocimiento, Empresas y Universidades de la Junta de Andalucía under Proyectos de I + D+i en el marco del...

... which can partially negate sponsor benefits and threaten a sponsorship’s continuation. Relationship marketing Sponsorship Sponsors Sponsored organisations Arts sponsorship Reciprocity Reputation Ambition Uncertainty Co-creation Corporate image Qualitative research Service processes...

... service offerings are an effective branding tool. Thus, AR apps perceived as pleasant and playful can signal and improve brand personality. Customer experience Servicescape Corporate image Mobile phone Experimental design Behavioural insight In Table 1 , we summarise current AR research...

... improvements in store image and store brand equity. Service innovation Sustainability Retail Corporate image Perceived retailer innovativeness Retailer’s commitment to sustainable development Store image Store equity Food retailing Service sectors represented 73.95% of the value-added...

... to post-event brand knowledge and if and how consumers’ attitudes toward insurance agents play a role as a moderator in the model. Brand knowledge is examined in terms of brand awareness and corporate image. Design/methodology/approach – Using a paper-and-pencil survey method, data were gathered...

... multiple regression analysis was performed on data collected from 445 customers in a financial service setting to assess the influence of competence and benevolence, as well as their interactive effects on corporate image. Findings The results show a significant interaction between competence...

...Joanna Minkiewicz; Jody Evans; Kerrie Bridson; Felix Mavondo Purpose This paper seeks to empirically examine the relationship between corporate image and customer satisfaction in the leisure services sector. It also aims to examine the mediating impact of employees and servicescape...

... as online chatting, are readily available and growing significantly in importance for customers (Kwak et al., 2001 ; Pitt et al., 2002 ; Zinkham et al., 2003). Service failures Corporate image Consumer behaviour An executive summary for managers and executive...

... of an increasingly important domain in services marketing. © Emerald Group Publishing Limited 2006 Corporate image Customer loyalty Customer satisfaction Germany An executive summary for managers can be found at the end of this article. The promotion of private ownership and increased...

... in the world (Madden, 2004). © Emerald Group Publishing Limited 2006 Services Advertising Environmental studies Brand image Corporate image China An executive summary for managers can be found at the end of this article. In bridging the aforementioned research gap, this study...

...? © MCB UP Limited 1997 Organizational performance Corporate image Marketing strategy Services marketing What’s in a name! that which we call a rose Several reasons have been advanced for a corporate name change. First, a firm may change its name as a result of mergers...

... corporate image in order to gain competitive advantage. As part of its corporate identity program the company was concerned with modernizing its distribution system through the mass acquisition of estate agencies which it viewed as being ideal bases for this purpose. After only six years, however...

... market share, sharing customers with other business units in the firm, having strong service image, and being in a market with a small number of competitors positively influences market share. © MCB UP Limited 1993 Competitive advantage Corporate image Market share Service industries...