...Rebekah Russell-Bennett; Rowan Bedggood; Maria M. Raciti Purpose The purpose of this editorial is to call out the practice of using identity-first language and labelling consumers and customers, describing them as “vulnerable” and offers practical strategies for person-first language of consumers...

...; Seger-Guttmann and Medler-Liraz, 2018 ; Clark et al., 2021). This research offers three primary contributions. First, it elaborates on the dynamics of flirting in service settings (i.e. face-to-face interactions between the service provider and customer). Second, as the effects...

... with service marketplace disruptions. This work focuses on customers (individuals or groups of individuals) as key marketplace stakeholders. Design/methodology/approach Pragmatism provides a foundation for theorizing about change by connecting human actors’ cognitive belief structures and their actions...