Keywords: Customer orientation
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Journal Articles
Journal of Services Marketing (2026) 40 (10): 38–54.
Published: 11 March 2026
... focus) on the relationship between customer incivility and customer orientation. Design/methodology/approach Data were obtained from 323 full-time frontline employees in high-contact service industries in Japan. Participants were recruited using an online research panel and administered a three-wave...
Journal Articles
Journal Articles
Journal of Services Marketing (2024) 38 (7): 857–871.
Published: 22 August 2024
..., it examines how customer orientation moderates the relationship between FLE’s likelihood of receiving customer gratitude expressions and their performance behaviors. Design/methodology/approach The study used a sample from a Canadian retailer specializing in the sale of artistic and creative materials...
Journal Articles
Journal Articles
Journal of Services Marketing (2023) 37 (3): 351–370.
Published: 25 April 2022
... is to empirically test the overall effects of DT within service organisations on service employees’ beliefs with respect to crisis preparedness, life satisfaction and customer orientation. It also examines the moderating effects of crisis-related anxiety and job experience on these relationships. Cindy...
Journal Articles
Journal Articles
Journal of Services Marketing (2016) 30 (3): 316–326.
Published: 09 May 2016
...Yu-Shan (Sandy) Huang; Tom J. Brown Purpose The purpose of this paper is to examine how customer orientation affects frontline service workers’ deep acting and to what extent the effect is moderated by the severity of dysfunctional customer behavior (DCB). Service organizations usually want...
Journal Articles
Journal of Services Marketing (2014) 28 (4): 276–291.
Published: 08 July 2014
... characteristics and their impact on SQ relationships. © Emerald Group Publishing Limited 2014 Measurement Meta-analysis Financial performance Service characteristics Customer orientation Service quality An executive summary for managers and executive readers can be found at the end...
Journal Articles
Journal Articles
Journal of Services Marketing (2010) 24 (5): 347–358.
Published: 03 August 2010
... Group Publishing Limited 2010 Relationship marketing Services marketing Customer orientation An executive summary for managers and executive readers can be found at the end of this article. According to many leading commentators (Grönroos, 1994 ; Parvatiyar and Sheth, 2000...
Journal Articles
Journal of Services Marketing (2009) 23 (2): 114–123.
Published: 24 April 2009
...Thomas L. Baker; J. Joseph Cronin, Jr; Christopher D. Hopkins Purpose This paper aims to report a study that focuses on the moderating role of involvement in the relationships between customer contact employees' customer orientation and service quality perceptions and satisfaction. Design...
Journal Articles
Journal of Services Marketing (2007) 21 (3): 150–159.
Published: 29 May 2007
...Gerrard Macintosh Purpose This research seeks to test a model examining the potential links between customer orientation, expertise, and relationship quality at the interpersonal level and the link between relationship quality and positive service outcomes at the firm level, such as loyalty...
Journal Articles
Journal of Services Marketing (2006) 20 (7): 471–478.
Published: 01 December 2006
... the relationships between emotional dissonance and customer orientation, job satisfaction and performance. Research limitations/implications The study should be extended beyond the conceptual stage by the conduct of empirical research across high contact service workers in different businesses and industries...
Journal Articles
Journal of Services Marketing (2002) 16 (6): 515–534.
Published: 01 November 2002
... MCB UP Limited 2002 Customer service Customer orientation Financial services Australia New service development Little research has been carried out in the area of new service development (NSD). Although some researchers have paid attention to service innovation and new...
Journal Articles
Journal of Services Marketing (2001) 15 (3): 168–185.
Published: 01 June 2001
... of human tellers, automated teller machines, electronic funds transfer at the point of sale, credit cards, cheques, Internet banking and telephone banking was investigated, and this information was used to determine if relationships exist between customer orientations and the usage of financial...
Journal Articles
Journal of Services Marketing (2000) 14 (6): 449–462.
Published: 01 November 2000
... of the concept, namely an employee motivation and satisfaction phase, a customer orientation phase, and a strategy implementation/change management phase. Proposes a definition and a set of core criteria that are essential features of an internal marketing program. Also explores the interrelationship between...
Journal Articles
Journal of Services Marketing (1998) 12 (5): 379–396.
Published: 01 October 1998
... or variability of customer needs, and the degree of task complexity or variability involved in delivering the customer needs. It is also argued that, in any empowerment framework it is essential that the degree and the type of empowerment is also included. Contingency theory Customer orientation Employee...
Journal Articles
Journal of Services Marketing (1994) 8 (2): 36–45.
Published: 01 June 1994
... customer orientation. But how is this done? First, when interviewing individuals for CCP positions, emphasis might focus on the person′s background, reasons for interviewing with the firm and for pursuing the position, and beliefs about his or her capability of performing the CCP role effectively...

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