...Ouidade Sabri; Redouane Bakrim; Martin Yongho Hyun Purpose The purpose of this study is to examine how phygital tools – technologies that blend physical and digital elements – shape visitors’ museum experiences and evaluations in online reviews. Specifically, the authors investigate...

... experiences. Design/methodology/approach This study developed 12 theoretical propositions that address the roles of parents and digital agents as knowledge transmitters in traditional and reverse socialization processes for four distinct types of phygital services. Findings Theoretical developments...

... individual service providers can extend their offerings beyond entertainment to shape social and emotional experiences, thereby enhancing customer service evaluations. Electronic commerce e-WOM Field study Digital Experimental design Social networking Harrisburg University of Science...

... Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Science fiction Star Trek Analogies Narratives Scientific knowledge dissemination Service innovation Digital Service theatre “Space: The final frontier. These are the voyages of the starship...

... services in digital marketplaces. By investigating a widespread market entry strategy − lifetime deals − it shows consumer preferences and behavior for these deals in the fast-growing online tools market. This study also shows how startups can use lifetime deals through a well-designed service offering...

... to improve the state of service industries by conducting participatory action research, promoting grassroots organizing/advocacy, implementing digitized customer service and addressing workforce soft skills deficiencies. Research limitations/implications The authors consider how service work can...

... of interdisciplinarity in services marketing research and the second provides avenues to drive future interdisciplinary services marketing research. Services marketing Services Marketing Interdisciplinarity Interdisciplinary research Conceptual Service strategy Digital From a technological...

... dating service marketers could manage the effects of assortative mating processes. Internet customer-to-customer Social media Structural equation modeling Digital Technology and service Assortative mating encapsulates consumers’ tendency to select mates based on social, psychological...

...Wei Wei Cheryl Leo; Gaurangi Laud; Cindy Yunhsin Chou Cindy Yunhsin Chou can be contacted at: cindy.chou@ntnu.edu.tw 09 07 2021 21 01 2022 19 03 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Digital...

...Mark S. Rosenbaum; Gabby Walters; Karen L. Edwards; Claudia Fernanda Gonzalez-Arcos The authors conceptualize an original framework by engaging in a literature review regarding marketplace failures associated with digital service technologies. The framework shows that three drivers...

... condition, such as transformative service research. We encourage service researchers to explore how digital technologies in service domains impacts consumers, communities, and even, global humanity. Researchers have guidance on areas in which pioneering theoretical and methodological opportunities...

... omnichannel experience. Omnichannel retailing Shopping malls Service encounters Trust-commitment theory Flow theory Electronic commerce Retail Customer service Digital Customer experience Digitalisation Shopping malls play a fundamental role in the retail ecosystem by bringing shoppers...

... Professional services Digital Asymmetry Marketing communications channels Interactivity Conventional wisdom suggests that attracting more leads and generating more activity in the sales department will accelerate customer acquisition and ultimately enhance revenue and profit (Kotler et al...

... sources. Our analysis identifies a set of common search patterns, namely whether consumers use: Information search Search patterns Search outcomes Experience services Online search Digital Loyalty schemes Hospitality Marketing decision making Internet shopping The main focus...

...Mohamed Zaki The purpose of this paper is to discuss digital transformation and its four trajectories – digital technology, digital strategy, customer experience and data-driven business models – that could shape the next generation of services. This includes a discussion on whether both...

.... Technology adoption Leximancer Digital Self-service technology Digital economy Text-mining Future A total of 5,118 technology-related articles from service journals, service conferences, business journals and business magazines are analyzed. Text-mining on abstracts is used for the thematic...

... due to improper exposure of information or other kinds of data (Bartsch and Dienlin, 2016). Finally, as the storage of data in the digital age is so durable that certain information is de facto undeletable, data collection could pose a threat to social media users, years after the data...