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Keywords: Digital services
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (6): 808–823.
Published: 17 March 2026
... This research contributes to the literature on digital services, TSR and value co-creation by identifying critical factors that affect online shopping acceptance among consumers aged 65 and over in a Latin American country. The findings offer practical guidance for digital service providers, retailers...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (2): 97–109.
Published: 21 December 2021
...Mark S. Rosenbaum; Gabby Walters; Karen L. Edwards; Claudia Fernanda Gonzalez-Arcos The authors conceptualize an original framework by engaging in a literature review regarding marketplace failures associated with digital service technologies. The framework shows that three drivers...
