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Keywords: Dignity
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Journal Articles
Journal of Services Marketing 1–13.
Published: 04 February 2026
...Maria Sarmento Purpose This paper aims to explore how dignity is negotiated in solidarity service encounters, contributing to transformative service research ( TSR ) and services marketing. It examines how recognition and exclusion are co-created through micro-practices between service users...
Journal Articles
Journal of Services Marketing (2025) 39 (8): 949–959.
Published: 06 November 2025
... customer choices and the consequences these have for outcomes, particularly decent work and the dignity of frontline workers. 24 03 2025 15 08 2025 16 09 2025 There have been some studies which have explored consumers’ willingness to pay more for tourism experiences that meet “green...
Journal Articles

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