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Keywords: Experiences co-creation
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Journal Articles
Co-creating customer experiences in service ecosystems: a study in a tourist destination
Open Access
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (10): 1–16.
Published: 30 January 2024
... Experiences co-creation Service experience Memorable customer experience Tourist destination The service ecosystem has emerged from service-dominant (S-D) logic as an important concept to explain the communal provision of a service by a network of actors (Vargo and Lusch, 2016 ; Mustak and Plé...
