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Keywords: Goal asymmetry
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Journal Articles
Journal of Services Marketing (2015) 29 (5): 393–405.
Published: 10 August 2015
.... © Emerald Group Publishing Limited 2015 Trust Customer loyalty Agency theory Relationship duration Risk asymmetry Goal asymmetry Customers increasingly rely on salespersons for advice or delegate purchase decisions to them (Boles et al., 1997 ; Crosby et al...

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