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Keywords: Korea
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Journal Articles
A comparison of services advertising strategies used in US and Korean magazine ads: a content analysis
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2002) 16 (5): 443–459.
Published: 01 September 2002
... and Clark’s four tangibilization strategies. The extent to which these suggested strategies are actually implemented by practitioners in the USA and South Korea is investigated, using a content analysis methodology. It is hypothesized that advertisers in a more advanced services economy like the US would...
Journal Articles
Validating the retail service quality scale for US and Korean customers of discount stores: an exploratory study
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2002) 16 (3): 223–237.
Published: 01 June 2002
...Soyoung Kim; Byoungho Jin This exploratory study was designed to determine whether the retail service quality scale could be validated in a discount retail setting in the USA and Korea. Two convenience samples of US and Korean college students provided the data for the study. A multisample analysis...
Journal Articles
Competitive benchmarking of Korean luxury hotels using the analytic hierarchy process and competitive gap analysis
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (1996) 10 (3): 58–72.
Published: 01 June 1996
... methodology using the case of Korean luxury hotels. © MCB UP Limited 1996 Analytical hierarchy process Benchmarking Hotels Korea Service quality Over the last decade, the Korean hotel industry has grown steadily thanks to the 1988 Summer Olympic events and the booming economy...
